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// SYS.WEB -- WEB DESIGN AND DEVELOPMENT

Web Design and Development

Sites built to perform. Maintenance handled so yours never falls apart.

  • Proven Across Industries
  • Built for Performance
  • Scoped Before We Build
  • Maintenance Available After Launch
Web Design and Development SVC.05
Puddlez for Web Design and Development
SYS.WEB // PORTAL

Sites built to perform. Maintenance handled so yours never falls apart.

> Custom builds> Conversion-focused UX> Care plans after launch
P1
LV.99
// HOW_TO_PLAY
STEP_01

Scope and Discovery

We learn your business, your goals, and what the site needs to do before we design anything.

STEP_02

Design and Build

We build to your approved scope with structured review rounds so nothing ships without your sign-off.

STEP_03

Launch and Handoff

We handle the technical launch, make sure tracking and analytics are in place, and walk you through what you own.

STEP_04

Maintain and Evolve

Sites need ongoing care. Our maintenance retainers keep your site healthy, updated, and supported after launch.

// SELECT_YOUR_LEVEL

Find Your Build

All web development projects are scoped and estimated individually. Pricing is project-based, not a monthly retainer.

PATH_01 LAUNCH

HATCHLING

Fast, polished, and built to convert. Best for new businesses that need a professional web presence.

Scoped by Project
  • Defined Page Count
  • Responsive Design
  • Conversion-Focused Layout
  • Contact Form Included
  • Basic SEO Setup
  • Analytics and Tracking Included
See Full Scope
Best For
New businesses, service businesses, brochure sites, landing pages
Page Count
Defined at project scope
Design
Responsive, visually polished, conversion-focused
Contact Form
Included
SEO Basics
Included
Analytics and Tracking
Basic setup included
Client-Editable CMS
Not included (updates handled via maintenance retainer)
Blog System
Not included unless scoped separately
Post-Launch Support
Via maintenance retainer
>_ Scope a Hatchling
PATH_02 EDITABLE

NEST

WordPress built for small businesses that want content control without calling a developer.

Scoped by Project
  • WordPress and Elementor
  • Client-Editable CMS
  • Responsive and Professional Design
  • Blog System Available
  • Basic On-Page SEO Included
  • Standard Form Setup
See Full Scope
Best For
Small businesses that need routine self-managed content updates
Platform
WordPress and Elementor
Design
Responsive, professionally structured
Client-Editable CMS
Included
Basic On-Page SEO
Included
Standard Form Setup
Included
Blog System
Available if scoped
Advanced Custom Functionality
Not included unless scoped
eCommerce
Not included (see Whole Pond)
Post-Launch Support
Via maintenance retainer (Maintain tier recommended)
>_ Scope a Nest
PATH_03 BUSINESS

MIGRATION

A larger, more structured site for broader content needs and more stakeholders.

Scoped by Project
  • Full Sitemap Planning
  • WordPress and Elementor
  • SEO-Ready Foundation
  • Multi-Round Structured Review
  • Department and Service Pages
  • Scalable Architecture
See Full Scope
Best For
Businesses with broader sitemaps, department pages, and a stronger SEO foundation
Platform
WordPress and Elementor
Design
Responsive, scalable, structured information architecture
Content Architecture
Full sitemap planning included
SEO-Ready Foundation
Included
Review Process
Multi-round structured approvals
Advanced Features
Not included unless scoped
eCommerce
Not included (see Whole Pond)
Post-Launch Support
Via maintenance retainer (Evolve tier recommended)
>_ Scope a Migration
PATH_04 ECOMMERCE

WHOLE POND

A fully scoped online store. Always treated as a separate category, never bundled with a standard site build.

Scoped by Project
  • Platform Defined at Scope
  • Product Catalog Setup
  • Cart and Checkout Included
  • Payment Processor Setup
  • Shipping and Tax Logic
  • Coupon and Promotions Available
See Full Scope
Best For
Businesses that need online selling functionality
Platform
Defined at project scope
Product Listings
Included (catalog scope defined at project)
Cart and Checkout
Included
Payment Setup
Included (processor defined at project scope)
Shipping and Tax Logic
Included (requirements defined at project)
Coupon and Promotions
Available if scoped
Customer Accounts
Available if scoped
Store Policy Pages
Client provides, agency formats
Post-Launch Support
Via maintenance retainer
>_ Scope a Whole Pond
PATH_05 UPDATES

SPLASH

Targeted improvements for existing sites on supported platforms. Not a build service.

Scoped by Project
  • Content Updates
  • Visual and Layout Adjustments
  • Technical Fixes
  • Landing Page Additions
  • WordPress and Elementor Supported
  • Webflow Supported
See Full Scope
Best For
Existing sites needing content, layout, or technical updates
Supported Platforms
WordPress and Elementor, Webflow
Content Updates
Included
Visual and Layout Adjustments
Included
Technical Fixes
Included
Landing Page Additions
Included
Unsupported Platforms
Evaluated separately, may require a rebuild scope
Ongoing Support
Via maintenance retainer
>_ Scope a Splash
// SELECT_YOUR_LEVEL

Keep It Running

Maintenance retainers are separate from build projects and the SEO package. Covers site health and updates only, not growth.

LVL_01 BASIC

PATCH

Minimal support for stable sites with occasional update needs.

$100 /mo

no start fee

  • 2 Dev Hours/Month
  • Text and Image Updates
  • Hours Do Not Roll Over
  • Overage Billed at Hourly Rate
  • No CMS Maintenance
  • No New Pages
See Full Scope
Development Hours
2 hrs/mo
Content Updates
Simple text and image updates to existing pages
Plugin and CMS Maintenance
Not included
Layout Changes
Not included
New Pages
Not included
SEO Work
Not included (see SEO package)
Hour Rollover
Hours do not roll over month to month
Overage
Billed at standard hourly rate
>_ Start with Patch
LVL_03 ACTIVE

EVOLVE

For sites that are actively evolving and need consistent hands-on support.

$500 /mo

no start fee

  • 10 Dev Hours/Month
  • Full Content and Media Updates
  • Full WordPress Maintenance
  • Layout Changes and Light Redesign
  • New Page Additions Included
  • Ongoing Bug and Technical Fixes
See Full Scope
Development Hours
10 hrs/mo
Content Updates
All Maintain tier content updates
Plugin and CMS Maintenance
Full WordPress maintenance included
Layout Changes
Ongoing adjustments plus light redesign of existing sections
New Pages
New structural page additions (not SEO-optimized)
Technical Fixes
Ongoing bug resolution
SEO Work
Not included (see SEO package)
Hour Rollover
Hours do not roll over month to month
Overage
Billed at standard hourly rate
>_ Start with Evolve

// All maintenance tiers exclude keyword research, SEO-optimized content, and growth-oriented deliverables. Clients who need their site to grow in search visibility need the SEO package. These are separate services.

// EVERY_PLAN_INCLUDES

What Every Build and Retainer Includes

Project Scoping

Every build starts with a defined scope. No surprises, no scope creep without a conversation.

Responsive Design

Every site we build works on every screen size.

Launch and Handoff

We handle the technical launch and make sure you understand what you own before we hand it over.

Ongoing Maintenance

Monthly retainers keep your site updated, healthy, and supported after launch.

CMS Training

We walk you through how to manage your own content at handoff on any editable build.

Tracking and Analytics

Basic analytics and conversion tracking setup included on all builds.

// POWER_UPS

Optional Add-Ons

  • SEO Foundation Add-On for New Builds $500 flat (one-time)
  • Additional Pages Beyond Scope Quoted per page
  • Custom Functionality or Integrations Scoped separately
  • eCommerce Add-On to Standard Build Re-scoped as Whole Pond
  • SEO Management Retainer See SEO service page
  • Paid Ads Management See Paid Ads service page

Bundling Web with SEO or Paid Ads? We offer package pricing when you stack services. Ask about it.

// WHY_SMD

Why Spritz My Duck Media

We scope before we build.

You know exactly what you are getting before any work starts. The project does not expand without your approval.

Maintenance is not optional.

A site that is not maintained becomes a liability. Our retainers exist to keep your site running, updated, and supported without you having to manage it.

We build for what comes after launch.

Analytics, tracking, and SEO foundations are built in from the start so your site is ready to support your marketing from day one.

// GAME_OVER?

Ready to Build or Maintain Something?

Tell us what you have and what you need. We will put together a scoped recommendation.

No pitch deck, no pressure. We will look at where you are starting from and put together a clear path forward.

>_ Start the Conversation
// NO QUACK ZONE

Ready to get spritzed?

Tell us about your web design and development goals. Same team, no runaround — we'll come back with a plan, not a pitch.

// REACH US DIRECTLY hello@spritzmyduck.com
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